November 2024

The world’s most successful global brands know that brand reputation is the most important role and a revenue generator. Restricting investment in brand is seen as business suicide. In South Africa, limited budgets are often directed by inexperienced teams into costly digital channels, neglecting long-term brand-building essential for sustainable growth. This shift has decreased demand for high-quality creative content, and as a result, the value of top local brands has declined sharply over the past decade, while global brand leaders have surged by 300%. The rapid success of these global brands underscores the importance of marketing expertise and innovation. At Wordzmiths, we understand the South African landscape with over three decades of global brand expertise; we bring the strategic insight needed to achieve brand success and profitability.