Beware the Golden Handshake: When Big Clients Become Dangerous 💼⚠️
In business, few moments feel as exhilarating as landing a prestigious corporate client. The logo looks magnificent on your website. The announcement attracts admiration. Competitors suddenly pay attention. Staff feel energized. Suppliers become more accommodating. Friends congratulate you as though you’ve finally “made it.” But behind the glamour often lurks one of the greatest dangers […]
The importance of media training
2. Media Training: The Single Most Underrated Business Investment Every executive is one interview away from either elevating their brand—or damaging it irreparably. Media exposure is powerful, but it is also unforgiving. In an era where every interview can be clipped, shared, and scrutinised globally, professional media training for executives is no longer a luxury—it’s a necessity. […]
Pace Car Rental
Pace Car Rental had a powerful success story, but no one was telling it. Bootstrapped from a single car to a national brand, their journey—and their resilience through tough times like the COVID-19 pandemic—was a perfect example of a “real-world entrepreneur.” We positioned founder Grenville Salmon as a thought leader, securing high-profile media interviews and a 12% share of voice in their industry. This case proves that with the right PR strategy, a great story can achieve remarkable results.
