🚀 CASE STUDY: How Wordzmiths Helped Pace Car Rental Accelerate Their Media Momentum
👔 Client: Pace Car Rental
🚗 Industry: Mobility & Transport
📝 Scope: Strategic PR & Media Exposure
⏳ Duration: 3 months
🎯 Goal: Position CEO Grenville Salmon as a resilient entrepreneur and raise national awareness of the company’s disruptive success in tough economic conditions.
🎯 The Challenge
Pace Car Rental had an incredible story—bootstrapped from a single VW Polo to a nationally recognized rental brand. But they lacked media visibility to match their reputation.
Their success through COVID-19, innovation during economic downturns, and contribution during the 2010 World Cup as essential transport providers remained largely untold.
🧩 Our PR Strategy
🔹 Founder Profiling: We positioned Grenville Salmon as a “real-world entrepreneur” with an inspiring journey—no seed funding, no fancy backers, just hustle.
🔹 Crisis-to-Opportunity Storytelling: From the 2010 World Cup to pivoting during COVID-19, we unearthed powerful narratives that showcased agility and social impact.
🔹 Targeted Media Placements: Using our trusted media relationships, we secured interviews with leading business journalists.
📈 The Results
✅ Media Value (AVE): R12 million across national platforms
✅ Media Reach: Over 12% share of voice in the category, as independently verified
✅ CEO Interview Invitations: From Bruce Whitfield, Smile FM and Power FM
✅ LinkedIn Growth: 180% increase in CEO profile views within 60 days
💡 The Takeaway
PR isn’t a press release. It’s perception management—telling the right story, to the right audience, at the right time. With the right agency.
💬 If you’re sitting on a powerful business story but no one knows about it, we should talk.
👉 Click the WhatsApp button to chat to Gillian.
#️⃣ #PRWithPunch #EntrepreneurStorytelling #Wordzmiths #MediaStrategy #LinkedInPR #BusinessResilience #StartupSuccess #PaceCarRental #SouthAfricaBusiness
Public Relations Johannesburg
